Frequently Asked Questions

Top 10 Most Important Questions Buyers Ask Before Purchasing a Business.
We help you answer these when selling your business.

When a buyer is considering purchasing a business, certain questions take precedence over others. Below is a ranked list from most to least critical, ensuring that sellers are prepared to address key concerns first.

Question 1: What are the business's key financials? (Revenue, Profit, Expenses, Growth Trends, etc?

Buyers need to verify if the business is financially healthy and profitable. Be prepared to share:

Question 2: Why is the business being sold?

Buyers want to understand the seller’s motivation to ensure they’re not inheriting hidden problems.

Question 3: What assets are included in the sale?

Buyers want to know exactly what they’re getting. Clearly list:
✔️ Tangible assets (equipment, inventory, property, etc.)
✔️ Intangible assets (customer lists, contracts, intellectual property, trademarks)

Question 4: How dependent is the business on the current owner?

Buyers want assurance that the business can run without the owner. If you play a key role, offer a transition plan.

Question 5: What is the competitive advantage of this business?

Buyers want to know what makes this business stand out from competitors. Highlight:
✔️ Unique selling proposition (USP)
✔️ Loyal customer base
✔️ Proprietary products or services

Question 6: What is the current customer base, and how are sales generated?

Buyers want to understand revenue sources and customer acquisition methods.

Question 7: Are there any risks or challenges the buyer should be aware of?

Buyers appreciate honesty. Acknowledge potential risks but also offer solutions.

Question 8: What industry trends or future growth opportunities exist?

Buyers are looking for growth potential. Highlight:
✔️ Market demand
✔️ Expansion opportunities
✔️ Emerging trends

Question 9: What is the structure of the business’s existing contracts and liabilities?

Buyers need to know about:
✔️ Lease agreements
✔️ Supplier/vendor contracts
✔️ Employee agreements
✔️ Outstanding debts or legal matters

Question 10: What does the transition and training period look like?

Buyers often need time to learn the business before fully taking over. Be clear about how you’ll support them post-sale.

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